Google Ads+ClaudeGoogle Ads + Claude

Analyze your Google Ads campaigns with AI

Ask Claude questions in natural language and get instant insights on your Search, Shopping, Display and Performance Max campaigns.

What you can analyze

Campaigns & Ad Groups

Analyze performance of your Search, Shopping, Display, Video and Performance Max campaigns.

Keywords & Search Terms

Identify high-performing keywords and detect terms to exclude to optimize your budget.

Audiences & Segments

Understand which audiences convert best and adjust your targeting.

Conversions & Attribution

Track your conversions, analyze conversion paths and optimize your ROAS.

Quality Score & Ads

Improve your quality scores and identify ads to optimize.

Budgets & Bidding

Analyze your budget allocation and the effectiveness of your bidding strategies.

Example questions to ask

Here's what you can ask Claude about your Google Ads campaigns

Performance

"Which Search campaigns have the best ROAS this month?"

Optimization

"List the 10 keywords with the highest CPA and suggest actions"

Negative keywords

"Which search terms trigger my ads without converting?"

Comparison

"Compare the performance of my Shopping vs Performance Max campaigns"

Quality Score

"Identify ad groups with a Quality Score below 6"

Time analysis

"What day of the week are my conversions most profitable?"

Reports

"Generate a weekly performance report for my client"

Audiences

"Which audiences have the highest conversion rate?"

Available metrics

Access all your Google Ads data in real-time

Impressions, Clicks, CTR
Cost, CPC, CPM
Conversions, Conversion rate
Conversion value, ROAS
Quality Score, Ad Rank
Impression share, Average position
Bounce rate, Pages/session
New users, Sessions

Installation

1

Open Claude and go to Settings

2

Click on Connectors

3

Click on Add a custom connector

Name

Kokpit

Remote MCP server URL

https://mcp.kokpit.io

Google Ads use cases

Quick account audit

Ask Claude to audit your account in seconds: wasted budget, missed opportunities, keywords to exclude.

Bid optimization

Identify underperforming campaigns and get budget adjustment recommendations.

Automated client reports

Generate customized performance reports in seconds for your clients.

Frequently asked questions

Google Ads

Ready to analyze your Google Ads campaigns?

Connect your Google Ads account to Kokpit and start talking to your data.

Connect Google Ads