Microsoft Ads + Claude

Analyze your Microsoft Advertising campaigns with AI

Ask Claude questions in natural language and get instant insights on your Bing Ads, Microsoft Audience Network and Shopping campaigns.

Connect Microsoft Ads See example prompts

What you can analyze

Campaigns & Ad Groups

Analyze performance of your Search, Shopping, Audience and Multimedia campaigns on Bing and partner networks.

Keywords & Search Terms

Identify high-performing keywords and discover new terms from the Microsoft Search Network.

Audiences & Demographics

Understand which LinkedIn audiences and demographics convert best for your campaigns.

Conversions & UET

Track your Universal Event Tracking conversions and analyze attribution across devices.

Quality Score & Ads

Improve your quality scores and identify ads to optimize on Bing.

Budgets & Bidding

Analyze your budget allocation and automated bidding strategy performance.

Example questions to ask

Here's what you can ask Claude about your Microsoft Ads campaigns

Performance

"Which Search campaigns have the best ROAS this month on Bing?"

Optimization

"List the 10 keywords with the highest CPA and suggest actions"

Negative keywords

"Which search terms trigger my ads without converting?"

Comparison

"Compare the performance of my Search vs Shopping campaigns"

Quality Score

"Identify ad groups with a Quality Score below 6"

Audiences

"What is the performance by LinkedIn industry targeting?"

Reports

"Generate a weekly performance report for my client"

Devices

"Which device type generates the most conversions?"

Available metrics

Access all your Microsoft Ads data in real-time

Impressions, Clicks, CTR

Cost, CPC, CPM

Conversions, Conversion rate

Revenue, ROAS

Quality Score, Expected CTR

Impression share, Position

Audience performance

Device breakdown

Installation

Open Claude and go to Settings

Click on Connectors

Click on Add a custom connector

Name

Kokpit

Remote MCP server URL

https://mcp.kokpit.io

Microsoft Ads use cases

Quick account audit

Ask Claude to audit your Microsoft Ads account in seconds: wasted budget, missed opportunities, keywords to exclude.

Bid optimization

Identify underperforming campaigns and get budget adjustment recommendations for Bing.

Automated client reports

Generate customized performance reports in seconds for your clients.

Frequently asked questions

Ready to analyze your Microsoft Ads campaigns?

Connect your Microsoft Advertising account to Kokpit and start talking to your data.

Connect Microsoft Ads